{"id":12464,"date":"2025-11-14T15:33:36","date_gmt":"2025-11-14T18:33:36","guid":{"rendered":"https:\/\/www.cine.org.br\/?p=12464"},"modified":"2025-11-18T13:28:31","modified_gmt":"2025-11-18T16:28:31","slug":"workshop-do-cine-capacita-pesquisadores-para-transformar-tecnologias-em-negocios","status":"publish","type":"post","link":"https:\/\/www.cine.org.br\/en\/workshop-do-cine-capacita-pesquisadores-para-transformar-tecnologias-em-negocios\/","title":{"rendered":"CINE workshop empowers researchers to transform technologies into businesses"},"content":{"rendered":"<p>The third CINE event focused on entrepreneurship training was held in the last week of October. Master&#8217;s, doctoral, and postdoctoral fellows from the center participated in a series of activities aimed at identifying technologies with the potential to generate products and presenting possible businesses through pitches (short presentations made by entrepreneurs to persuasively explain the value of their startups).<\/p>\n<p>\u201cThe Startup Generation for Energy Transition Workshop was a milestone for many CINE researchers,\u201d says Professor Hudson Zanin (Unicamp), CINE&#8217;s Technology Transfer Coordinator who led the organization of the event. \u201cFor the first time, graduate and doctoral students had the chance to transform their laboratory ideas into business models,\u201d he emphasizes.<\/p>\n<p>Through activities led by mentors from <a href=\"https:\/\/escalab.com.br\/index.html\">Escalab<\/a>, a center that brings technologies from the laboratory to the market, the thirteen workshop participants learned essential tools and methods to identify real business opportunities and objectively analyze their viability.<\/p>\n<p>\u201cThe learning curve was exponential,\u201d says participant Jo\u00e3o Marcos Kanieski, who is doing his post-doctoral research at CINE. \u201cIn just five days I learned how to prepare a robust presentation for potential investors or partners, the pitch, starting with the problem statement, moving on to the solution, competitive advantages, technical and economic feasibility, technological maturity, tips on text narration and public speaking,\u201d he adds.<\/p>\n<p>In total, five pitches were presented by the participants on the last day of the event. The presenters showcased their business ideas in the solar energy storage for rural areas, biogas quality monitoring, sustainable national batteries, fast charging of electrified vehicles, and electronic tags. A panel of representatives from companies operating in the energy, transportation, and investment sectors attended and evaluated the presentations, providing important suggestions.<\/p>\n<p>\u201cThe event allowed for a 360-degree view of the venture; today I think about my startup in a completely different way,\u201d says Jo\u00e3o Marcos, who is working on creating a network of charging stations based on the use of stationary batteries. \u201cBefore, I viewed our solution in a very technical way; now I see it embedded in an economic and social context,\u201d he adds.<\/p>\n<p>According to Professor Hudson, events like this help build bridges between scientific interest and the pains and demands of the market, which are not always aligned. \u201cWe want to see cutting-edge science flourish with an entrepreneurial spirit, made by Brazilians who believe that knowledge can\u2014and should\u2014become development,\u201d he says.<\/p>\n<p>The workshop was organized by a team from CINE (post-doc Bruno Bitar\u00e3es and analysts Camila Pedroso and Tatiana Pessanha), along with Eduarda Rezende, from the Escalab team.<\/p>","protected":false},"excerpt":{"rendered":"<p>The third CINE event focused on entrepreneurship training was held in the last week of October. Master&#8217;s, doctoral, and postdoctoral fellows from the center participated in a series of activities aimed at identifying technologies with the potential to generate products and presenting possible businesses through pitches (short presentations made by entrepreneurs to persuasively explain the value of their startups). \u201cThe Startup Generation for Energy Transition Workshop was a milestone for&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[131],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/posts\/12464"}],"collection":[{"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/comments?post=12464"}],"version-history":[{"count":4,"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/posts\/12464\/revisions"}],"predecessor-version":[{"id":12476,"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/posts\/12464\/revisions\/12476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/media\/12465"}],"wp:attachment":[{"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/media?parent=12464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/categories?post=12464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cine.org.br\/en\/wp-json\/wp\/v2\/tags?post=12464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}